False Marketing in Event Planning

In this article we will be discussing the most common red flags to avoid with event-based businesses. Nobody wants their time and resources put to waste, this is why we will also be going into what you can do to prevent such issues and how you deserve to be treated, the iCAN way!

The number one red flag when it comes to identifying shady businesses is simply having a good look at what the company is initially offering. If a deal seems too good to be true, there must be some sort of catch. Event planners may make promises that they cannot fulfill by stretching the truth in terms of their own abilities and experience.

iCAN personally believes in always remaining transparent with their clients, being realistic and taking responsibility go hand in hand with maintaining positive client relationships.

Evaluating the credibility of a company is a big part of the process. Who have they worked with before? Is the content they have online genuine or does it look fabricated? What about reviews, do they sound like a robot typed them out or a real person?

The takeaway point here is that it is not uncommon for companies to lie about their qualifications and portfolio. A company might say that they worked extensively with a big name, when in reality they were only a small fraction of the whole operation. At iCAN we believe that honesty is the best policy, if you ever have any doubts or questions about our services, feel free to contact us!

When it comes to pricing, be sure to do your research as well as discuss and compare your options. From our perspective, iCAN always does its best to be flexible when it comes to pricing. We are willing to negotiate and give suggestions based on the client’s budget, voice your concerns and we will listen.

This brings us to the question, what should you look out for when it comes to paying the bill? Continuing on the theme of dishonesty, unethical event planners tend to hide certain costs. For example, charging more for work that could have been done by less people. Including hidden fees on top of what you were already paying, all of this combined with an overall poor performance from a crew that still expects to get paid in full.

Now that we have an idea of what to look out for, what are the most important things to consider when scouting out your ideal event company? Looping back to what we touched on earlier, the most vital step of the process is always research. Looking into the background of the seller, experience and reputation in the industry. Verifying reviews, testimonials and references from sources who have worked with the company before will always help give you some peace of mind.

Be logical and cautious in your approach, this will help you filter out the serious companies from the amateur ones. An experienced company will be more honest with what they can offer as they have more knowledge of what and what is not possible. A newer, more money hungry company might promise you the world and back but simply fail to deliver. At iCAN we are confident with what we can deliver as we have our own contacts and partners within the industry who we have been working with us for years.

The saying goes that seeing is believing, the same can be said here. If you would like to go the extra mile, make an effort to look into who were the brains behind an event you personally enjoyed. Who knows, maybe it was iCAN!

Another way of finding authentic feedback can be done online, have a look at how people are responding to posts about events. Speaking of socials, it is also a good idea to examine the planner’s online presence, including their website and social media profiles. Industry professionals typically maintain a consistent and professional image across all platforms, apart from this website you can also find iCAN on Twitter, LinkedIn, Instagram and Facebook respectively.

Being aware of such malpractices will help you recognise who you truly want to work with. Staying attentive to detail and performing your own research on potential companies is key. This will prevent you from falling victim to deceptive marketing tactics and ensure selecting reputable event companies who live up to your expectations.

Don’t be fooled, we are the real deal 😉