Calling All AV Companies: What You Need to Know About the Hiring Process

Did you know that the human brain synthesizes visual content 60,000 faster than any other type of information?

Presentations with visual elements are 43 % more persuasive than those without them. Why is this knowledge essential?

If you want to hold a memorable event for your organization, you can incorporate visual content to capture your participants’ attention so they’ll be more inclined to listen to the message you want to convey.

But incorporating visual aids in an event is a complex undertaking. How do you make the process seamless?

All you need is to hire a reliable audio-visual production company. Here are a couple of things you should keep in mind when looking for an AV company.

The Goal of Your Event

Before you hire an audiovisual company, have a clear picture of the kind of event you want.

Ask yourself the following questions to set realistic objectives:

  • What’s the tone of your event?
  • Who are the target audiences?
  • What do the participants want?
  • What is the desired outcome of this event?

Understanding your target participants and what you want to achieve will make it easy to identify an audiovisual company that will meet your needs.

Differentiate Needs from Wants

Divide your goals into two categories: needs and wants.

A need is something you must have to make your event a success: a screen, a few speakers, microphone, projector, and essential event services, among others.

A want is something you’d like to have but is not entirely necessary for a successful event.

Once you sort out your needs, take a look at your wants and figure out which ones can genuinely give your event the spice it needs?

Tune out all the wants you don’t need. Doing this will help you focus on the critical things and reduce your costs.

Choosing an AV Company

Now that you have identified your needs and wants, the next step is to select the best audio-visual production company. Here are tips to help you choose the right audio-visual company:


Ensure the company you hire has enough experience.

You can assess the level of experience by looking at the number of years they’ve been in the audio-visual industry.

If they’ve been in the game several years, this is a sign that they’re experienced and will meet your expectations.


Choose an audio-visual company that observes activity deadlines. How can you measure reliability?

Checking the company’s history or talking with previous customers will help you to know if the company is reliable or not.

Clear and Reasonable Quotes

The company you choose should provide you with clear and reasonable quotes.

If the charges are too high or unreasonably low, this could be a warning sign. Most importantly, there should be no hidden charges.

Embrace Visual Content

If you want to create a successful and memorable event, ensure you add the right visual elements. All you need is to engage the best audio-visual company.

The guide we’ve provided will help you choose the right AV Company for your next event.

If you have any questions or would like to hire our excellent AV team, you can get in touch with us right away.